Independent Analytics Review

Independent Analytics is an excellent choice if you’re looking for a lightweight, privacy-first analytics solution right inside WordPress.

Features:

• Page view tracking
• Traffic source breakdown
• Custom campaign tracking (UTM support)
• Built-in filtering (by page type, author, referrer, etc.)
• Works with caching plugins (like WP Rocket, LiteSpeed)

Who Should Use It?

Perfect for bloggers, small businesses, and privacy-conscious users who want meaningful stats without compromising on speed or simplicity.

🟢 Pros:

• Easy setup (no account or code needed)
• Lightweight and fast
• Free version is very capable
• No need to rely on third-party services

🔴 Cons:

• Limited compared to Google Analytics in terms of advanced segmentation and goals
• Lacks eCommerce tracking in the free version