Best Sales Funnel Plugin for WooCommerce (Compared)
If you’re running a WooCommerce store, you’re probably leaving money on the table.
Most stores rely on the default WooCommerce checkout… which is not designed to maximize conversions.
That’s where sales funnel plugins come in.
They help you:
- Increase conversions
- Boost average order value (AOV)
- Reduce cart abandonment
- Add upsells, downsells, and order bumps
In this guide, we’ll break down the best WooCommerce funnel plugins, including features, pros, cons, and pricing.
What is a WooCommerce Sales Funnel Plugin?
A sales funnel plugin helps you guide visitors step-by-step:
- Landing page
- Product page
- Checkout page
- Upsell / downsell
- Thank you page
Instead of a normal checkout, you create a conversion-optimized buying journey.
CartFlows (Most Popular & Beginner-Friendly)
CartFlows is built by Brainstorm Force (the team behind Astra) and it is one of the most widely used funnel builders for WooCommerce, with over 200K+ users.
It replaces the default checkout with a high-converting funnel system.
Key Features
- Pre-built funnel templates
- One-click upsells & downsells
- Order bumps
- A/B split testing (Pro)
- Custom checkout fields
- Works with Elementor, Gutenberg, etc.
- Smart funnel routing & personalization
Pricing
| Plan | Intro price | Renews at | Sites |
|---|---|---|---|
| Free | $0 | — | Unlimited |
| Starter | $99/yr | $129/yr | 1 |
| Plus | $199/yr | $249/yr | 3 |
| Pro | $299/yr | $399/yr | 30 |
| Plus Lifetime | $699 once | — | 30 |
| Pro Lifetime | $999 once | — | 30 |
Best for: beginners, and anyone managing several client stores who wants a one-time payment.
There’s also a CartFlows Suite at $199/$299/$399 per year (1/3/30 sites) bundling CartFlows Pro, Cart Abandonment Recovery Pro, Modern Cart Pro, Power Coupons Pro and OttoKit Pro. All plans carry a 14-day refund.
2. FunnelKit (Best for Advanced Funnels & Automation)
FunnelKit (formerly WooFunnels) is used by 40,000+ stores. It’s not one plugin but a family: Funnel Builder, Automations, Cart and Sublium Subscriptions, each installable and licensed separately.
Key Features
- Sliding cart, and free first-party Stripe and PayPal gateway plugins
- Drag-and-drop funnel canvas with step-level performance data
- Rule-based order bumps and unlimited one-click upsells/downsells
- FunnelKit Automations — a real CRM with email, SMS, broadcasts and segmentation
- Live cart capture and abandoned cart recovery
- A/B testing, live activity stream, device and segment revenue breakdowns
- Smart conditional offers
Pricing
| Plan | Intro price | Sites |
|---|---|---|
| Free | $0 | Unlimited |
| Basic | $99.50/yr | 1 |
| Plus | $179.50/yr | 2 |
| Professional | $249.50/yr | 3 |
| Elite | $399.50/yr | 30 |
Best for: stores that want funnels and email marketing in one stack, and agencies — Elite works out to roughly $13/site/year for the full toolkit.
3. WPFunnels (Best Budget Funnel Builder)
WPFunnels was the first canvas-based funnel builder for WordPress. You map the whole journey on a drag-and-drop canvas before building a single page, which is genuinely useful when a funnel has conditional branches.
Key Features
- Visual funnel builder
- Pre-built templates
- Order bumps & upsells
- Canvas-style funnel mapping
- Easy setup
Pricing
- Free version available
- Premium starts around $97/year (approx)
| Plan | Intro price | Regular | Sites | Mail Mint included? |
|---|---|---|---|---|
| Free | $0 | — | Unlimited | No |
| Starter | $103.99/yr | $129.99 | 1 | No |
| Pro | $159.99/yr | $199.99 | 1 | Yes |
| Business | $319.99/yr | $399.99 | 5 | Yes |
| Agency | $479.99/yr | $599.99 | 50 | Yes |
Best for: people who think visually, and agencies needing 50 site licences.
4. SeedProd (Best for Landing Page Funnels)
SeedProd belongs on this list because people search for it in this context, but be clear about what it is: a drag-and-drop landing page and theme builder with over a million installs. It has no order bumps, no one-click upsells, no funnel routing and no funnel analytics.
Key Features
- Drag-and-drop builder
- High-converting landing pages
- WooCommerce integration
- Pre-built templates
Pricing
| Plan | Intro price | Sites | WooCommerce blocks? |
|---|---|---|---|
| Lite (free) | $0 | Unlimited | No |
| Basic | $39.50/yr | 1 | No |
| Plus | $99.50/yr | 3 | No |
| Pro | $199.50/yr | 5 | No |
| Elite | $239.60/yr | 100 | Yes |
The big catch: WooCommerce support is locked to the Elite plan at $239.60/year. The $39.50 entry price that gets quoted everywhere gives you zero WooCommerce functionality. Renewals are at full price.
Best for: building the opt-in or sales page that feeds a funnel built in CartFlows or FunnelKit. Not a substitute for either.
5. CheckoutWC (Best for Checkout Optimization)
If your main goal is improving checkout conversions, CheckoutWC is a strong option.
Key Features
- Optimized checkout design
- Multi-step checkout
- Side Cart
- Order Bumps
- Express Payments
- Cart editing features
- Mobile-friendly checkout
- Address Autocomplete
Pricing
- Free version available
- Starts at $129/year
Best For
👉 Checkout optimization only
Comparison Table
| Plugin | Best for | Entry price | Order bumps from | Upsells from | Free version | Refund |
|---|---|---|---|---|---|---|
| CartFlows | Beginners, agencies | $99/yr (1 site) | Plus ($199) | Plus ($199) | Yes | 14 days |
| FunnelKit | Automation + CRM | $99.50/yr (1 site) | Plus ($179.50) | Plus ($179.50) | Yes | 14 days |
| WPFunnels | Visual planning | $103.99/yr (1 site) | Starter ($103.99) | Starter ($103.99) | Yes | 15 days |
| CheckoutWC | Checkout replacement | $149/yr (1 site) | Plus ($249) | Plus ($249) | Yes | 30 days |
| SeedProd | Landing pages only | $39.50/yr (1 site) | Not available | Not available | Yes | 14 days |
How to choose in 60 seconds
- One store, want revenue features cheaply → CartFlows Plus ($199/yr, 3 sites).
- Want email marketing and CRM in the same stack → FunnelKit Professional ($249.50/yr).
- Managing 10+ client sites → CartFlows Pro Lifetime ($999 once, 30 sites) or FunnelKit Elite ($399.50/yr, 30 sites). WPFunnels Agency if you need 50.
- Checkout is your only problem → CheckoutWC Plus ($249/yr).
- You just need a better sales page → SeedProd, paired with one of the above.
- Budget is zero right now → install the free CartFlows or FunnelKit plugin, ship a two-step checkout, and upgrade when the data justifies it.
Test before you commit
Vendor case studies quoting 40% AOV lifts are marketing, not a forecast for your store. Run this instead:
- Install the free version and replace your checkout. Measure completion rate for two weeks.
- Add one order bump — a genuinely complementary, low-priced item. Track take rate.
- Test the bump’s price point and the bump’s offer as two separate experiments.
- Only then add a post-purchase upsell, keeping it tightly matched to what was just bought.
- Set cart recovery emails at roughly 15 minutes, 24 hours and 72 hours.
Order bumps can hurt conversion if they add friction to a checkout that was already working. Watch checkout completion rate, not just bump revenue.
FAQs
Final Thoughts
If you’re serious about growing your WooCommerce store, a funnel plugin is not optional anymore.
A good funnel plugin doesn’t just improve design, it directly increases your revenue.
Even simple additions like:
- Order bumps
- One-click upsells
- Optimized checkout
can increase your revenue significantly.
Start using any one funnel plugin listed above, implement a simple funnel, and test it.
Because at the end of the day,
👉 Traffic brings visitors, but funnels turn them into customers.
