New Pros and cons Schema

Recently Google search console announced the New Pros and cons Schema data for site owners and Bloggers who share Product reviews.

Product reviews are now quite important for users researching which product to buy. And most of the product reviews contain a pros and cons section. It is trendy in the product review industry.

Now Google has decided to highlight the pros and cons in the product review snippets in search results. So, now you can tell google about your pros and cons of a product using the new pros and cons structured data.

pros-and-cons-structured-data

After adding the schema, you can verify it using Google’s Rich result test tool. It will help you identify any errors in the schema code.

Although you are not mandatory to use the pros and cons schema as Google may understand it without the schema code. But, it is a good practice and helps Google understand the content much better.

Here is what the structure data looks like,

<script type="application/ld+json">
      {
        "@context": "http://schema.org",
        "@type": "Product",
        "name": "Cheese Knife Pro",
        "review": {
          "@type": "Review",
          "name": "Cheese Knife Pro review",
          "author": {
            "@type": "Person",
            "name": "Pascal Van Cleeff"
          },
          "positiveNotes": {
            "@type": "ItemList",
            "itemListElement": [
              {
                "@type": "ListItem",
                "position": 1,
                "name": "Consistent results"
              },
              {
                "@type": "ListItem",
                "position": 2,
                "name": "Still sharp after many uses"
              }
            ]
          },
          "negativeNotes": {
            "@type": "ItemList",
            "itemListElement": [
              {
                "@type": "ListItem",
                "position": 1,
                "name": "No child protection"
              },
              {
                "@type": "ListItem",
                "position": 2,
                "name": "Lacking advanced features"
              }
            ]
          }
        }
      }
    </script>

Only editorial product review pages are eligible for the pros and cons enhancement in Search, not merchant product pages or customer product reviews. This means you can only use this schema only on Product Review Articles only.

This is currently available in Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish, and Turkish in all countries where Google Search is available.

The article will be updated when more details come on this topic by the Google search console team.

Read the Complete Official Announcement Here.

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