The most essential thing, in order to be a success in online business, is learning how to drive website traffic.
When there is an increase in targeted visitors to one’s website, there is also an increase in profits made from that website.
With the Internet Age that we are in at present, the major search engines provide useful information to the Internet surfers. Because of this, it is very important to offer free yet relevant and accurate information to these surfers.
It is also important to regard entertainment value for this matter. In short, the content of your website is very crucial to generate traffic to your website.
One of the main misconceptions many website owners often make is that they presume that in order to launch their site effectively, this requires an excessive amount of money.
In today’s online world, there are a vast number of free online methods of promotion that are used by even some of the largest and most profitable businesses.
Simply understanding what these are and how to utilize them effectively can dramatically increase your website’s traffic.
Here are some best ways to increase website traffic and generate more sales for your business without any hassles.
Write Quality Content With Keyword Research:
The first thing you must be aware of is the old myth that if your website consists of fantastic, well-written content that your site will perform well on search engine sites.
This is true in effect as sites such as Google have guidelines in terms of what types of sites they will allow to be included within their results.
However, your content will only aid in your search engine rankings so long as you do not opt for obscure combinations of keywords and phrases that are unlikely to be searched by web users.
That’s why you should learn how to do proper keyword research for better content opportunities and optimize your content around the keywords that people are actually searching on the web.
Using applications such as the Google Keyword Tool, you can research into what the most popular searches on Google are, and implement this into what keywords you include within your content, titles, and so forth.
Once you have drafted well-written, keyword-focused content, you can then aim towards obtaining backlinks.
Another way to drive traffics is by participating in forums that can be associated with your business There are many online forums and communities of people who share your interest so this is also a good way to generate traffics.
But of course, you are responsible to identify and select forums that are moderated, well established, spam-free, and have numerous active members. In addition, you should also look at the forms that have a signature line so that you can display your website URL as a link.
You should create videos that are concise and are able to transmit the right message to the viewers. It is very important to have a visual backlink to your website in order to increase the traffic to your website.
Sites like YouTube and Metacafe are hot right now and provide a great way for business owners to promote their websites for free.
With video marketing, all you’re doing is creating 3-5 minute long videos and submitting them to the video marketing sites. The number 1 site of them all is YouTube, and it’s very effective for use to increase the number of visitors to your websites.
However, sites like Metacafe get a lot of traffic too. I know Google Video used to be a major contender but I’m not sure if they’re around anymore as an independent video site. Now when you look on Google Video, you will see that it pulls from a wide variety of websites.
To get started with video marketing, you can start with free software called Camstudio. Camstudio is available at camstudio.org and it gives you a great opportunity to make screencasts.
A screencast is basically a “how-to” video where you show a user how to do something. With Camstudio, you can create. SWF files or. AVI files. YouTube doesn’t allow for. SWF files, so you will more than likely have to stick with them. AVI files.
Be sure to include a visual link back to your website at the bottom of each video. This is how you will get people to come back to your website. In the description part of your YouTube video, lead with your website URL also.
This will allow people to click on your link while viewing your video – thereby making it easier as opposed to typing it into their search bar.
However, I have seen instructional videos with people talking on them get 10,000 views or more. This is a good amount of views to be getting with your videos – and don’t let anyone tell you differently. So be sure to use YouTube as a definite way to increase the number of visitors to your websites.
Recommended Reading: What is Video schema markup and how to use it for better search visibility.
Backlinks are a vital part of optimizing your website’s traffic as these will aid in your site being promoted on a number of external sites.
Having other sites allow your link to be placed on their site also acts as a form of the vote which suggests you are a reputable site, meaning that you will be provided with further push-up search engine rankings.
If your links include popular keywords this will utilize your performance when using backlinks, so it is important in the first stages of creating your website, to think carefully about the domain name you will choose for your site as this could help with your overall SEO efforts and traffic.
Simple titles for your content are also a great way in which to perform higher in search engine results as more often than not, a web user will search for a short and snappy phrase, as opposed to a long-winded one.
Along with link exchanging with external sites to build on your backlinks, you can also complete much of this yourself.
Many website owners are benefitting from social networking sites such as Twitter and Facebook and external blog sites. As these sites receive daily visitors in the millions, your posts, statuses, links, photos, etc could be potentially viewed by millions.
As you can combine these sites so that all updates are made automatically, you can inform your current and potential clients about changes on your site/service instantly.
These sites are also a great way in which to gain further backlinks through viral marketing as customers can also copy your links onto their own profiles and blogs.
These sites are so popular, they are likely to appear high on search engine rankings, and what’s more, they are completely free.
All social networking sites and blogs which you own can also be linked to your official site to help in traffic to all areas of online marketing.
One of the most popular forms of online marketing and backlink building stems from article marketing. If you search for article directory sites on Google, you will be provided with over 31 million results, showing just how popular this form of marketing is.
Article marketing is an ideal way in which to increase your website traffic as the articles themselves can act as a form of a sales pitch for your service and products, whilst being informative and intriguing. Use Hostinger, A2 Hosting, or HostGator as your hosting provider. If you want to know more about these hosting then you can read the in-depth A2 hosting review and Hostinger review here.
As the content is not read from your site, the reader is not overwhelmed or obliged to continue looking at your site, but should they like what they read, the use of backlinks within the content can direct them straight to your site.
With many of these sites performing high on search engines when specific phrases are searched, even if your site does not appear in these results, your article may, meaning you may still gain some traffic.
Blog Commenting is another way to get links to your site. What you must do is find blogs related to your product or service and post comments along with a link to your website.
Although you get a Nofollow (UGC) link, still it has some value and it is a great way to build trust with other bloggers in your niche.
It is very important that you take the time to review the blog and post meaningful comments that are helpful and related to the blog. This will greatly increase the chances of your comment being approved by the owner.
Blog commenting techniques mostly help new sites get recognition from others sites and help search engines identify your blog quickly.
As the field of online marketing continues to grow, so do the methods in which we can adopt in order to increase our website traffic.
The good news is that increasing our traffic can in incredibly easy if we know how to do this effectively. The bad news is that keeping our website traffic high is an ongoing task and one which requires a high level of commitment and planning in order to cover all bases.
However, by adopting the above factors to your website first, you are guaranteed to witness a change in your traffic which will only motivate you in working towards that all-important number 1 ranking and generating sales for your business.
Which technique from today’s post are you using to drive traffic to your website?
Or you have any better ideas, let me know by leaving a comment below.