Content Marketing Software & Tools

In this article, I am going through the best content marketing software & tools for beginners. Nowadays almost every brand has its own social media page and if your business is not on the internet then you’re in no business at all. This article can really help you to elevate your business to new heights and take your content marketing to another level. 

What is content marketing?

Content marketing is a marketing strategy used for making and distributing valuable content. The main objective of content marketing is to retain and attract new audiences.

Content marketing is done by many marketing channels such as blogs, videos, social media, eBooks, and newsletters. Content marketing drives valuable search traffic and social media engagement.

Benefits of Content Marketing

  • Content marketing focuses on owning media. That’s why it becomes a more consistent and loyal way to engage with customers. 
  • It helps in selling products or services through the link within the content. It improves your social media strategy 
  • You position yourself as a professional in the market. 
  • Improve search engine position by creating consistent, reliable, authentic, and quality content. 
  • It generates sales and brings clients 

How Content Marketing Tools Help You Grow Your Business? 

Content marketing tools are useful and make our tasks finish in no time. These tools help businesses to save time and money by enhancing the quality of content and simplifying their content marketing tactics. Tools can suggest topics to write about, and help to reach your buyer persona. It even helps customers to make a buying decision. Your knowledge of these tools will go a long way toward specifying your victory as a digital marketer.

Best Content Marketing Software & Tools

1. Buzzsumo

Buzzsumo, the content marketing tool

Buzzsumo is an incredible content marketing tool for research which allows us to search any keywords and look for trending topics. The best thing about Buzzsumo is that you can see the social share and other engagement metrics like backlinks.

Using this tool you can see how popular a particular piece of content is. It can also give some amazing insights into what actually resonates with people and what type of content does well in SERPs. Buzzsumo has a lot of plans that can give additional features like

  • Content Discovery
  • Content Research
  • Find influencers
  • Digital PR
  • Video Marketing

If you are looking for a tool that helps you generate ideas, monitor your performance and identify influencers than Buzzsumo is a right choice for you.

2. Answerthepublic


Answerthepublic is an another great content marketing tool by Ubersuggest. This tool suggests ideas for writing a better piece of content. In this tool, you have to type any root keyword related to your content and it will bring up a list of commonly asked question phrases that people search for and it will give you a real indication of what’s popular in your niche and what kind of content you should be creating to easily satisfy the user intent and rank in Google Search.

It’s a free tool for content Marketers who want to get the search insights directly from the customer. This tool give you all the auto complete data from search engines like Google. The best thing about this tool is it’s visual map of keywords which you can easily download as an image or export the keywords in a CSV file. It is a Must have tool for doing keyword research.

3. Canva

Canva, an online graphics design tool

Canva is an online graphics design tool for content marketers. Here, you can create high-quality featured image, videos, infographics for your blog, digital banner ads, PowerPoint presentations etc. 

Canva has a large collection of templates for each type of deliverable which can be personalized for Brands. Here, you got the brand Kit where you can add your branded logo, fonts, colors and it will automatically added to the template which you choose on this platform. So, in this way you can save a lot of time in designing and improve your productivity.

Canva is free for personal use with some limitations and has a paid subscription that comes with additional features like

  • Brand Kit
  • Background remover
  • Magic resize
  • Content planner
  • Branded Templates
  • Premium assets like images, fonts, vector graphics etc
  • 100 GB of Cloud Storage

So, if you are running a business or large blog websites than you should consider using the Canva pro which will save you a lot of time finding the best templates and design the work. It has also team work features which will be a game changer in the content creation workflow. 

4. SEMrush

SEMrush keyword research tool

In my opinion, SEMrush is one of the best tools to make your brand visible online. It is an industry leading SEO tool which helps you in On page, Off-page and technical SEO of your website.

It is a must have content marketing tool for 

  • Keyword research
  • Keyword position tracking
  • PPC keyword tool
  • Technical SEO audit
  • social media tracker
  • Organic traffic insights
  • On-page SEO checker
  • Competitor analysis
  • Backlink Analysis

Personally, I use this tool to improve my content quality. Free users only get 10 searches through. Here, you can create a free account and add one of your website to track it performance like domain authority, Backlinks, organic keywords, Keyword difficulty, Traffic etc. 

Here, you can take 7 days free trail of this tool to test out the paid features

5. Loom 

Loom is a chrome extension that helps to capture screen and video. Loom is an easy way to record a screen and video of your face at once. We can embed loom videos in our blog posts. Loom also has its own software that is available on all systems. Loom is the best and very valuable content marketing software for beginners in my opinion. 

6. Frase


Frase is a beautiful tool for anyone whose work twists around the content.  Frase helps us to create SEO-optimized content by finding the right question and keywords for our article.

Frase is an AI ( Artificial Intelligence ) based content Writing Tool. It has a lot of helpful features that save our time but also help us to create detailed, focused SEO content.  A lot of content marketers use this tool for optimizing articles. 

Here are the key tools available in Frase

  • AI content Generator
  • Introduction Generator
  • Outline Generator
  • Paraphrasing Tool
  • Paragraph rewriter
  • Blog Title Generator
  • People also ask
  • Product description

Read Also: 5 modern tools every content writer should use for content creation.

7. Invideo

Invideo is the best online video editing tool. Invideo has an advanced editing feature, pre-built templates, and a content library of images and videos. Invideo has 1500+ pre-build templates.

To use Invideo we don’t need technical knowledge. It is very easy to use. Invideo tool has two plans namely unlimited and business. Invideo is a great tool for creating promotional content.

8. Google analytics 

Google is the most popular content marketing software in the world. Google Analytics helps website owners to see data about how users find, interact, and navigate between the pages. Most people use this tool to see traffic source, bounce rate, conversion rate, popular landing page, and page views. Google Analytics is completely free. 

 9. WordPress

WordPress is the best and most popular tool. WordPress is a tool that helps to create websites. WordPress hosts at least 43% of websites on the internet. WordPress is an open-source CMS ( Content Management System ). WordPress is easy to use. we don’t need any technical knowledge. WordPress can make any type of website. WordPress is beginner-friendly and easy to use and learn. 

10. Convertkit


Convertkit is ESP ( Email Service Provider ) created by Nathan Barry. Convertkit is one of the fastest-growing email marketing companies in the world. It is a powerful and easy to use Email Marketing tool that helps you Send Emails to your subscribers, create automation, landing pages, etc.

This is a must have content marketing tool that you can use to boost your Sales and online presence. You can also use this tool for Affiliate Marketing. It has both free and paid plans. In free plan you only get 300 free subscribers. You can also use similar tools like Mailchimp, GetResponse etc.

11. MarketMuse

AI Content Planning and Optimization Software MarketMuse

MarketMuse is an optimization and content planning tool.  MarketMuse helps content marketers to optimize content using AI technology, SEO strategy, Prediction, and trend data. This tool helps to create, plan and research optimized content in order to improve search ranking in search engines. MarketMuse is a very decent tool that can help content creators a lot. 


I hope this article helps you find the best content Marketing software & Tools to fast track your content creation process. It also help you to build a brand. But still, If you have any doubt you can ask in the comment section.

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